Oh my gosh. I can’t believe I haven’t posted in so long. The hangnail situation from last time? Well, it got even more out of hand and it’s really been taking all my time. The good news is I have some new people in place and things are looking really squared away now– nice trim… Continue reading You Know Who Loves Google’s Ad Buy? eHow.
Tag: Advertising
Powerset: Worthy Of The Hype?
Whew, I haven’t posted in months. Sorry, I was doing my nails, and I had a tricky hangnail situation so it just took ages. So, Google. You’ve heard of them, right? Apparently they make a dollar or two here and there by selling ads alongside search results. And anything that makes a dollar or two… Continue reading Powerset: Worthy Of The Hype?
Google + Performics = Conflict Of Interest
Tech Crunch notes in this story about Google’s acquisition of DoubleClick that “many have missed one part of the deal that may raise eyebrows: Google now owns SEO firm Performics.” Welp, as an employee of another firm that offers SEO and SEM services, I can say we sure didn’t miss that element. I’ve already felt… Continue reading Google + Performics = Conflict Of Interest
Microsoft To Shun Last-Click Attribution. Searching Public To Shun Microsoft.
Microsoft, oh Microsoft. So full of clever search marketing ideas you are. Your keyword research tools are actually much richer than others on the market. And your newly announced idea to distribute conversion to all the clicks that contributed (search and not)— we likey, we likey. Now if only you had the volume to make… Continue reading Microsoft To Shun Last-Click Attribution. Searching Public To Shun Microsoft.
iPhone Changes The Mobile Search Conversation
Two recent related stories point to the continued flux in the mobile search market: 1. To the surprise of no one who has paid the least attention to the hype, the iPhone has increased its share of the US smartphone market quite rapidly for such a new entrant into the market. It is now the… Continue reading iPhone Changes The Mobile Search Conversation
Yahoo Users Tend To Spend Less: No Kidding!
A study released last Friday by Hitwise is causing lots of discussion: graphing search engine use against some of their demographic data, they assert that people who use Yahoo tend to buy less stuff online. To which anyone working in search replies, no duh! Client after client, our data shows that while impressions and even… Continue reading Yahoo Users Tend To Spend Less: No Kidding!
Microsoft Gets All Hostile On Yahoo!
Normally I am opposed to including the exclamation mark on the end of “Yahoo!”; I hate punctuation in company names and I just refuse to acknowledge it. Do you hear me Beverages, And More!? However news of Microsoft’s hostile takeover bid for Yahoo! this morning caused such a collective plotz here in Silicon Valley that… Continue reading Microsoft Gets All Hostile On Yahoo!
Google & Publicis Hop In Bed
Anyone who works in advertising knows that Google has been diligently working to build up its traditional agency skills… let’s just say the recruiters are not shy about calling you right at your current job to see if you’d rather have free lunch at Google instead. That makes this announcement about Google forming a partnership… Continue reading Google & Publicis Hop In Bed
Yahoo’s Future On GigaOM
Excellent, excellent article on GigaOM from someone who clearly shares my mystification at why Yahoo, with its massive audience, can’t seem to mint money the way that Google does. Here’s where the confusion comes from; see how the little red line is above the little blue line? (The red line is Yahoo, in case you… Continue reading Yahoo’s Future On GigaOM
Because Everyone Wants More Ads!
Mashable has a story up about contextual advertiser Proximic that I feel isn’t nearly as skeptical as it should be. Proximic contacted us several months ago with a request to try out their advertising network, and my feelings then and now are the same: I don’t see these ads gaining traffic.