Remember When We All Used Yahoo?

It is hard to remember in these Googly days that there was a time not so long ago when the boys from Yahoo were all anyone wanted to talk about. The search engines were fighting it out for share, and I actually selected Alta Vista as my preferred engine based on its spectacular results for the query “god that gets …

Naming Your Company: Think About SEO, Too

It’s very common when a new company is casting about for a name to consider domain availability in making their decision. But as search becomes an increasingly powerful way for customers to connect with companies, another issue to consider is the discoverability of the name. Cobbled-together names like “Meebo” or “Digg” may sound gratingly Web 2.0, but they also have …