Tech Crunch notes in this story about Google’s acquisition of DoubleClick that “many have missed one part of the deal that may raise eyebrows: Google now owns SEO firm Performics.” Welp, as an employee of another firm that offers SEO and SEM services, I can say we sure didn’t miss that element. I’ve already felt… Continue reading Google + Performics = Conflict Of Interest
Tag: paid search
Microsoft To Shun Last-Click Attribution. Searching Public To Shun Microsoft.
Microsoft, oh Microsoft. So full of clever search marketing ideas you are. Your keyword research tools are actually much richer than others on the market. And your newly announced idea to distribute conversion to all the clicks that contributed (search and not)— we likey, we likey. Now if only you had the volume to make… Continue reading Microsoft To Shun Last-Click Attribution. Searching Public To Shun Microsoft.
Google Testing Organic Results In Paid?
Several people noticed this apparent experiment Google is running where some organic content (such as video or product listings) is showing up on the right-hand side of the results page, right amongst the paid listings. Only time will tell if this experiment succeeds and they end up making this move permanent. However, if they do… Continue reading Google Testing Organic Results In Paid?