Ignite Lean Startup Presentation: Lean Your Marketing

Just got home from speaking at the kickoff of the Lean Startup Conference, where 15 speakers had 5 minutes each to present 20 slides.  The twist is that we had no control over the pace of the slides; they advanced every 15 seconds, unrelentingly, like waves breaking upon the shore.  Here’s some video:

[youtube=http://www.youtube.com/watch?v=HnbNcQlzV-4]

Here all week!  Try the veal!

No, but seriously, folks.  It actually turned out to be a very fun and energizing format with a lot of great presentations.  My presentation was called “Lean Your Marketing” and looked at how lean principles like testing in small batches and giving much respect to measurement are exactly the kinds of skills startup marketers need.  For those who have asked for a copy of my presentation, I put it up on SlideShare, so enjoy.  Although given that each slide consists of a funny picture and a few words, not sure how much use the actual slides will be. Feel free to drop me a line if you have more questions about the topic.

Related:

Lean Your Marketing: The Slide Deck

Slide 1 | Slide 2 | Slide 3 | Slides 4, 5, 6 | Slide 7 | Slide 8 | Slides 9 & 10 | Slides 11 & 12 | Slide 13 | Slide 14 | Slide 15 | Slide 16 | Slide 17 | Slides 18, 19 & 20

5 comments

  1. Pingback: SKMurphy, Inc. » Lean Startup Conference 2012 Roundup

  2. Dear Beth,

    Many thanks for sharing your presentation, and for sure it should have been an energizing format.
    Regarding your presentation, could you please tell me a little bit more about what’s behind slides 14/15/16

    Thanks in advance for your lights
    ETienne

    1. Etienne– I’m in the process of explaining each slide a little more fully. Planning about one a day, so it will take a couple weeks to get to 14/15/16, but I’ll get there! Keep checking back (or you can sign up to get emailed when I post).

      Thanks!

      1. Beth,
        If you go a little more deeply in each slide, I’m also interested to have the overall detail. Where those explanation will be posted ?

        Thanks

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