Wah, what happened? How is it July, and not even early July but mid July? How have I not posted in so long? Well, here’s the truth: I’ve been posting every week, but the damn zombie post has been eating them. Because they were smart posts, and thus full of brains. (You: “Doesn’t that mean… Continue reading Growth Hacking: The Results Are In. Kind Of.
Infographics, while they are a bit overused these days, still represent a great way to package information in a visually engaging way. That’s the wrapper I’m using to vaguely explain why this awesome infographic of every Walking Dead zombie kill should be on a marketing blog. Because… content? Also, statistics? Anways, this is sooper important, so… Continue reading News You Can Use: An Infographic Of Every Walking Dead Zombie Kill
The first time I encountered the term “Growth Hacking” was on the LinkedIn profile of my Simplee colleague, Aaron Ginn. “Ha-ha, that is some buzzword BS,” I thought dismissively, because buzzwords give me hives. But soon enough, Aaron was writing a series on growth hacking in Tech Crunch. Apparently it is a thing now. (And… Continue reading Growth Hacking: Does It Bring All The Boys To The Yard?
So you’re running a marketing campaign, because you are awesome and know that testing is your path to improved performance and general hosannahs. You’ve got a couple of different banner ads with conversion rates of 4% and 5%. (Hahaha, I know no banner ad ever in the history of the Internet has had that kind… Continue reading Significance
As you know, I think split tests rock and you should definitely do them. However, over at TechCrunch Robert J. Moore brings up a great point about A/B testing: …What if, like most start-ups, you only have a few thousand visitors per month? In these cases, testing small changes can invoke a form of analysis paralysis… Continue reading Split Testing In A World Of Tiny Traffic
Wanna hear a sad story about some orphans? Pretty much every company I’ve helped out with paid search marketing has been running tests– in the sense that there were a couple ads per ad group, and they were running on some sort of rotation. But in general, that’s as far as the tests have gone.… Continue reading Lean Your Marketing: Marketing Is Not Rotisserie Chicken
As a certified control freak, I loves me some split tests. So clear-cut, so reliable! But the world is the world, and sometimes you find yourself with questions that can’t be answered with a split test. Shocking, I know! But it happens. Say, for example, that you want to figure out whether it makes sense… Continue reading Lean Your Marketing: If You Can’t Do A Split Test, Control What You Can
Once you’ve got a hypothesis in hand, it’s time to get testing. Split testing, aka A/B testing, means testing two options against each other at the same time and against the same randomized population. This is pretty easy to do in a lot of digital marketing: The major paid search providers allow for different ads… Continue reading Lean Your Marketing: Control The Conditions With Split Tests
Did you ever do science fair in school? Creating that yearly experiment taught me the scientific method: Create a hypothesis Test it in a controlled way Gather results Draw conclusions that either confirm or invalidate the hypothesis You’ll hear Lean Startup aficionados talk a lot about validated learning, and a key step in that is… Continue reading Lean Your Marketing: Create A Hypothesis
Some things lend themselves to easy tracking– paid search, for example, generates lots of data and, at least in the case of Google, runs it through a nice dashboard with lots of reports. But what about other kinds of marketing? Some may be harder to wrestle into shape, for sure. But everything can at least… Continue reading Lean Your Marketing: Everything’s Trackable