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When I worked at Red Bricks Media, part of the startup process was, OF COURSE, figuring out what we wanted to track to see if our marketing programs were succeeding. Often this required some sort of tracking pixel to be placed on the client’s site.  And often, when we handed over the code and the… Continue reading Lean Your Marketing: Tread Lightly On Engineering Resources

One of the key concepts in Lean Startup methodology is the Build – Measure – Learn cycle. The idea behind this is that many companies spend months or years building products without ever showing them to prospective customers to figure out if they even want the thing.  If it turns out that the product is… Continue reading Lean Your Marketing: Build, Measure, Learn