Industry Standard: A 1.0 Brand Hops On The 2.0 Train

Remember 10 years ago, when we were all using Yahoo? In between searches we were reading The Industry Standard so we could find out all about which <insert merch>.com company had just gotten $50 million in funding and celebrated by hosting a party with Carlos Santana performing the background music at cocktail hour. (I’m kidding, of course– the party I’m …