Mobile Is Where Yahoo Can Stake Its Ground

While Google continues its inexorable drive upwards in traditional browser share, they don’t have the mobile search market nearly as nailed down.  Different device, different world, and people are perfectly willing to follow different search behavior with their mobile handsets.  Whoever makes it easiest to find stuff online will come out the winner.

That makes this article about Yahoo opening up its platform to third party developers all the more interesting.  This is the exact move that helped Facebook really gain some share momentum (although they still have a lower share of the social network pie than MySpace).  Mobile search is still a small part of the overall search market, but as mobile handsets improve their user interfaces it will continue to grow.  Yahoo is smart to look ahead to how it can control this market of the future.